Eksplorasi Pengalaman Gastronomi Pengunjung di Kawasan Kuliner Jalan Suryakencana Bogor

Abstract

Perkembangan wisata gastronomi menunjukkan bahwa makanan tidak lagi dipandang hanya sebagai kebutuhan konsumsi, tetapi juga sebagai bagian dari pengalaman wisata yang melibatkan dimensi emosional, sosial, budaya, dan sensorik. Kawasan kuliner Jalan Suryakencana Bogor menjadi salah satu destinasi wisata gastronomi yang memiliki keberagaman kuliner tradisional dan modern serta dikenal melalui suasana kawasan yang khas. Penelitian ini bertujuan untuk mengeksplorasi pengalaman gastronomi pengunjung di kawasan Jalan Suryakencana Bogor serta mengidentifikasi faktor-faktor yang memengaruhi kepuasan dan minat kunjung ulang pengunjung. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi langsung, dan dokumentasi. Penelitian dilakukan pada 04 Mei 2026 dengan melibatkan enam informan yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa pengalaman gastronomi pengunjung dipengaruhi oleh motivasi kunjungan, media sosial, kualitas rasa makanan, suasana kawasan, interaksi sosial, harga, dan aksesibilitas. Kualitas makanan dan suasana kawasan menjadi faktor dominan yang membentuk kepuasan pengunjung dan mendorong minat kunjung ulang. Penelitian ini menunjukkan bahwa Jalan Suryakencana memiliki potensi sebagai destinasi wisata gastronomi yang mampu memperkuat identitas kuliner Kota Bogor.

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Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata

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