Focus And Scope

Jurnal Manajemen dan Bisnis Indonesia (JMBI) focuses on scientific research and conceptual studies in the fields of marketing management, entrepreneurship, and business innovation. The journal aims to advance management knowledge and business practices through the publication of research that contributes to marketing effectiveness, entrepreneurial development, business innovation, and sustainable business growth.

The scope of the journal includes:

  1. Marketing Management and Consumer Behavior — marketing strategies, consumer behavior, branding, customer relationship management, consumer decision-making, and market development.

  2. Digital Marketing and Marketing Communication — digital marketing, social media marketing, integrated marketing communication, advertising, electronic word-of-mouth (e-WOM), and digital consumer engagement.

  3. Entrepreneurship and MSME Development — entrepreneurship, entrepreneurial orientation, startup development, micro, small, and medium enterprises (MSMEs), business incubation, entrepreneurial performance, and business resilience.

  4. Business Innovation and Business Model Development — product and service innovation, business model innovation, digital business innovation, technology adoption, and innovation-driven business development.

JMBI accepts empirical research articles, conceptual papers, and literature reviews that demonstrate theoretical relevance, methodological rigor, originality, and meaningful contributions to the advancement of studies in marketing, entrepreneurship, and business innovation.

Research from related management fields may be considered if it demonstrates a clear and substantial connection with the primary focus of the journal. Manuscripts addressing general economic, social, technological, or policy issues without a clear relationship to marketing, entrepreneurship, or business innovation are considered outside the main scope of the journal.